LTV:CAC Ratio & Payback Calculator

Evaluate venture unit economics, LTV:CAC multiplier ratio, and CAC payback duration.

Currency:
LTV : CAC Ratio
10.29 : 1
Customer LTV: $3,600
Above 5:1 — Under-Investing in Growth
High acquisition efficiency! You can afford to spend more aggressively on sales & marketing to capture market share.
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What This Calculator Does

Evaluate venture unit economics, LTV:CAC multiplier ratio, and CAC payback duration.

How to Use This Calculator?

  1. Enter Customer Lifetime Value (LTV).
  2. Enter Customer Acquisition Cost (CAC).
  3. Enter Monthly ARPU.

Formula & Calculation Logic

LTV:CAC Ratio = LTV / CAC | Payback Months = CAC / (ARPU * Gross Margin %)

Worked Example & Walkthrough

$2,400 LTV vs $600 CAC => LTV:CAC Ratio = 4.0x (Optimal Unit Economics).

In-Depth Comprehensive Guide

### LTV:CAC Benchmarks A ratio of 3.0x or higher indicates sustainable venture unit economics.

Frequently Asked Questions (FAQ)

3.0x to 5.0x is considered healthy for tech startups.

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